BRAND CENTRAL

Logos

Design

Colors

BRAND LOGO

A Symbol of Luxury and Unmatched Quality

The Purity logo is more than a brand mark — it’s the embodiment of our values, commitment to excellence, and promise of unrivaled craftsmanship. It stands as a symbol of trust, purity, and sophistication. Whether on a bottle, advertisement, or website, the Purity logo signals authenticity and premium quality, reflecting our dedication to creating luxurious spirits with an organic touch. Consistency in its usage ensures that we communicate these values clearly across all platforms, reinforcing our status as a leader in the premium spirits industry.

Logo of Purity Distillery featuring a stylized star and the words "PURITY DISTILLERY" on a black background.

Use the negative version of our heritage mark on dark backgrounds.

PRIMARY LOGO REVERSED

A black background with a copper-colored four-point star at the top and black text below that reads "For Honor, For Rite, For Family."

Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.

MINIMUM SIZE

Black dropper bottle with a black cap and a label reading 'Purity Distillery'

For ligibility and clarity, our heritage mark shouldn’t be used in sizes smaller than 40 pixels in width.

PRODUCT LOGOS

Each of our product logos — Purity Vodka, Purity Gin, and Purity Citron - features the iconic Purity star, symbolizing our unwavering commitment to excellence. The star serves as a visual representation of the precision, craftsmanship, and unmatched smoothness that define every Purity spirit. While each logo reflects the unique qualities of the product, such as the rich complexity of Purity Vodka, the botanical depth of Purity Gin, or the vibrant zest of Purity Citron, they are all united by the star, which stands as a mark of distinction across our entire range. These logos reinforce Purity’s dedication to delivering premium, organic spirits that are crafted to perfection, ensuring that each product is recognized not only for its taste but also for its association with luxury and quality.

A Unified Mark of Excellence

Logo of Purity Vodka with a star symbol above the brand name in bold letters.

Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.

Logo of Purity Vodka featuring a star symbol above the word 'Purity' and 'Vodka' in white text on a black background.
Purity Gin logo with an orange star-shaped symbol above the word 'PURITY' and the word 'GIN' below it.
Purity Gin logo featuring a star above the text 'Purity Gin' on a black background.

Logo Reversed

Logo with a gold star above the words "Purity Citron" in bold black letters.
Purity Citron logo with an orange star above the text on a black background

PURITY NORTH STAR

Guiding Our Brand with Unwavering Excellence

The Purity North Star is more than just a visual element — it represents the guiding principle of our brand, symbolizing our commitment to perfection, direction, and clarity.

A compass rose with four arrows pointing north, east, south, and west, in shades of orange and brown.

PRIMARY STAR DETAILED

A large, five-pointed, bronze-colored star on a black background, resembling a Hollywood Walk of Fame star.

SECONDARY STAR

EXAMPELS

Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.

A black background with the Purity Distillery logo at the top, featuring a star and text. Below, a message says, "You’re worth it."
A bottle of Purity Vodka 51 with a black background and white and gold text, featuring a promotional message about smoothness and worthiness.

Place the Star next to “You’re worth it.” and a Purity bottle if the background is busy or a copy is added like the examples above.

PURITY TAGLINE

A Celebration of Luxury and Indulgence

Our tagline, “You’re worth it,” embodies the essence of the Purity brand. It’s a celebration of indulgence, a reminder that our customers deserve the best in life — luxury, refinement, and quality. Whether enjoying the unmatched smoothness of our vodka or the complexity of our gin, “You’re worth it” speaks to the care and attention we put into every bottle, ensuring that every sip is a reward. This tagline serves as a message of confidence and appreciation, inviting consumers to embrace moments of indulgence because they deserve nothing less than the excellence Purity provides.

The service excellence logo with an orange star and the tagline "You're worth it."

TAGLINE CAN BE USED WITH OR WITHOUT THE PURITY STAR

Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.

SIGNATURES

A Seal of Expertise and Craftsmanship

The signatures of Master Blender Mathias Tonnesson and Master Distiller Stefan Magnusson are more than just autographs — they are the ultimate seal of craftsmanship, expertise, and dedication. Each signature represents decades of passion and mastery, ensuring that every bottle of Purity Vodka, Gin, and Citron meets the highest standards of excellence. These signatures are a testament to the meticulous care that goes into every drop, symbolizing the personal touch that defines the Purity brand. Prominently featured on our products, they serve as a mark of trust, authenticity, and an unwavering commitment to producing spirits of unparalleled smoothness and quality.

Photograph of a man with a beard wearing a black shirt and apron, holding a bottle of vodka, standing against a dark background. The text overlay reads "Mathias Tömsson" in a cursive font.
Black and white photo of a man inspecting a bottle of alcohol in a distillery, with the name Stefán Magnússon written in cursive script.

Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.

LOGO + BACKGROUND

Only include the star next to “You’re worth it.” and a Purity bottle if the background is busy or a copy is added. The white frame is than required when using a white background. Prefered on smaller graphics like Cocktail Cards, Shelf Talkers or material printed by partners, for example Sell Sheets.

Black background with the Purity Distillery logo at the top left, featuring a brown star and white text, and the phrase 'You're worth it.' in white at the bottom.
A bartender garnishing a cocktail with a lemon twist behind a Purity Vodka bottle on a bar counter, with text reading 'Enjoy unmatched true smoothness for connoisseurs! You're worth it.'

LOGO PLACEMENTS

Logo placements and Clear Spaces

P = represents the minimum Clear Space that must be maintained from the edge to the logo.

Purity Distillery logo with a star compass symbol in orange, the word 'Purity' in bold black letters, and the word 'Distillery' underneath in smaller black letters.