COLORS

Representing Purity’s Luxury, Quality, and Organic Roots

Our brand colors are a vital part of Purity’s identity, conveying the essence of luxury, trust, and organic craftsmanship. Each color is carefully selected to evoke sophistication, purity, and sustainability. From the rich tones that symbolize our premium quality to the clean, natural hues reflecting our organic foundation, the color palette consistently reinforces Purity’s status as a high-end, eco-conscious brand. Proper use of these colors ensures a cohesive visual experience, strengthening brand recognition and the connection to our core values.

Color palette with rectangular swatches of various colors, including white, black, orange, purple, blue, red, yellow, dark green, and maroon.

BRAND COLORS

Symbolizing Purity’s Craftsmanship, Precision, and True Smoothness

Purity’s brand colors — black, white, and copper — are more than just a visual choice; they symbolize the essence of our craftsmanship. Black represents elegance and the premium quality of our spirits, while white reflects purity and our organic approach. Copper holds special significance, symbolizing our bespoke copper-surface distillation technique, which is key to achieving the true smoothness in every bottle. Together, these colors create a cohesive visual identity that speaks to the refinement and excellence behind the Purity brand.

Purity is primarily white.

Purity is sometimes black.

Purity sometimes use copper to emphasize a siganature or heading.

Blank white square, no visible objects or details.

Purity White

RGB 255, 255, 255
HEX #FFFFFF

CMYK 0, 0 , 0 , 0

A simple black and white icon of a person with a checkmark above their head, indicating user verification or validation.

Purity Black

RGB 0, 0, 0
HEX #000000

PMS Black 4 C
CMYK 50, 50, 50, 100

An abstract, solid brown-colored image with no distinguishable objects or features.

Purity Dark Copper
PRIMARY

RGB 192, 100, 53
HEX #C06435

PMS 8921 C
CMYK 20, 70, 90, 6

A square brown background with no visible objects or details.

Purity Light Copper
SECONDARY

RGB 221, 132, 77
HEX #DD844D

PMS 8943 C
CMYK 10, 56, 77, 1

PRODUCT COLORS

Defining Excellence across Our Vodka, Gin, and Citron Range

The color palette for each Purity product reflects its unique character while staying true to the brand's core values of luxury, craftsmanship, and organic quality. Each color has been carefully selected to visually distinguish the spirit while connecting to its specific attributes. The deep blacks and bold purples convey the rich, refined complexity of our Purity Connoisseur 51 Reserve, while vibrant oranges and yellows bring out the lively, refreshing nature of Purity Mediterranean Citrus Spritz and Purity Citron. The rich blues and greens speak to the bold, powerful flavors of our Purity Gin range, from the smooth London Dry to the intense Navy Strength. These colors not only create differentiation but also reinforce the identity of each spirit, making each bottle instantly recognizable as part of the Purity family.