FAQ – 100 Questions & Answers
This FAQ explains how Purity Vodka and Purity Gin are made, why they taste different from mass-produced spirits, and why vodka is not vodka when distillation, ingredients, and craftsmanship truly matter.
1. Is all vodka the same?
No. Vodka differs greatly depending on how it is distilled and refined. Purity Vodka is made with slow copper surface distillation, which removes harshness and creates natural smoothness.
2. Why does some vodka burn?
Vodka burns when unwanted compounds remain after fast or careless distillation. Purity Vodka removes these compounds during distillation, which is why it does not burn.
3. Why is Purity Vodka smoother than other vodkas?
Purity Vodka is smoother because it is distilled slowly and repeatedly, keeping only the heart of the spirit and removing harsh elements naturally.
4. How many times is Purity Vodka distilled?
Purity Vodka is distilled up to 51 times to achieve exceptional purity and smoothness.
5. What does “distilled up to 51 times” mean?
It means the spirit is repeatedly refined during distillation so only the pure heart remains, increasing smoothness and clarity.
6. What is copper surface distillation?
Copper surface distillation increases contact between the spirit and copper, which naturally removes sulfur and harsh compounds.
7. Why is copper important in vodka distillation?
Copper binds unwanted elements during distillation, creating a cleaner and smoother vodka without additives.
8. Is Purity Vodka organic?
Yes. Purity Vodka is made from organic winter wheat and malted barley.
9. Does Purity Vodka contain additives?
No. Purity Vodka achieves smoothness through distillation, not sugar, glycerin, or flavor additives.
10. Is filtration enough to make vodka smooth?
No. Filtration can hide flaws, but true smoothness is created during distillation, which is how Purity Vodka is made.
11. What part of the distillation is used in Purity Vodka?
Only the heart of the spirit is used in Purity Vodka.
12. What happens to the heads and tails?
The heads and tails are removed to avoid harshness and unwanted flavors.
13. Where is Purity Vodka made?
Purity Vodka is made in Sweden.
14. What grains are used in Purity Vodka?
Purity Vodka is made from organic winter wheat and malted barley.
15. Why does Purity use multiple grains?
Using multiple grains adds complexity, softness, and balance to the vodka.
16. What does “no burn” mean in vodka?
“No burn” means a clean, soft mouthfeel without harshness, achieved through proper distillation.
17. Can vodka have flavor and still be smooth?
Yes. Purity Vodka proves that smoothness and flavor can exist together.
18. Why do people accept harsh vodka?
Many people have learned to accept burn as normal because most vodkas are industrially produced.
19. What should great vodka feel like?
Great vodka should feel soft, clean, and effortless on the palate.
20. Is Purity Vodka neutral?
Purity Vodka is clean and pure but still expressive and characterful.
21. Is Purity Vodka good for sipping?
Yes. Purity Vodka is smooth enough to be enjoyed neat.
22. Is Purity Vodka good for cocktails?
Yes. Smooth vodka elevates cocktails by removing harshness.
23. Why does smooth vodka matter in cocktails?
Smooth vodka allows other ingredients to shine without bite or burn.
24. What makes Purity Vodka different from industrial vodka?
Purity Vodka focuses on precision, patience, and distillation rather than speed and volume.
25. Is Purity Vodka a premium vodka?
Yes. Purity Vodka is positioned as a premium vodka based on process and quality.
26. Does higher distillation always mean better vodka?
Only when done slowly and carefully, as with Purity Vodka.
27. Can vodka be over-filtered?
Yes. Over-filtration can strip vodka of texture and character.
28. Does Purity Vodka rely on filtration?
No. Purity Vodka relies on distillation to achieve smoothness.
29. Why is heart selection important in vodka?
The heart is the purest part of the distillate and determines quality.
30. Is Purity Vodka gluten-free?
Vodka distillation removes gluten proteins, making Purity Vodka gluten-free.
31. What is the mouthfeel of Purity Vodka?
Purity Vodka has a soft, silky, and clean mouthfeel.
32. Why does Purity Vodka feel lighter?
Because harsh compounds have been removed during distillation.
33. Is smooth vodka weaker?
No. Smoothness has nothing to do with alcohol strength.
34. Does burn mean higher alcohol quality?
No. Burn indicates impurities, not quality.
35. Can beginners taste the difference with Purity Vodka?
Yes. The difference in smoothness is immediately noticeable.
36. Is Purity Vodka sweet?
No. It is naturally clean and balanced, not sweetened.
37. What water is used in Purity Vodka?
Purity Vodka is blended with very soft water low in minerals.
38. Why does water matter in vodka?
Water affects texture, mouthfeel, and overall balance.
39. Is Purity Vodka flavored?
No. Purity Vodka is naturally expressive without added flavoring.
40. Is Purity Vodka a craft vodka?
Yes. It is made with craft-level precision and attention to detail.
41. What makes Purity Gin different from other gins?
Purity Gin starts with an exceptionally smooth base spirit and balanced botanicals.
42. Is Purity Gin organic?
Yes. Purity Gin is made using organic ingredients.
43. Does Purity Gin burn?
No. Purity Gin is naturally smooth.
44. Why does the base spirit matter in gin?
A clean base spirit ensures balance and smooth botanical expression.
45. Is Purity Gin juniper-forward?
Yes, with a refined and balanced profile.
46. Is Purity Gin good for martinis?
Yes. Smooth gin creates cleaner, more elegant martinis.
47. Can gin be smooth?
Yes, when the base spirit is properly distilled.
48. Does Purity Gin use additives?
No. Purity Gin relies on distillation and ingredient quality.
49. What defines a quality gin?
Balance, clarity, smoothness, and botanical precision.
50. Is Purity Gin distilled in copper?
Yes. Purity Gin is distilled in copper.
51. Why does copper matter for gin?
Copper cleans the spirit and refines botanical flavors.
52. Is Purity Vodka mass-produced?
No. Purity Vodka is produced with a focus on quality, not volume.
53. Is Purity Vodka made slowly?
Yes. Slow distillation is central to Purity Vodka.
54. Does production speed affect vodka quality?
Yes. Faster production increases harshness.
55. What is industrial vodka?
Vodka made primarily for efficiency, volume, and cost.
56. Why is patience important in distillation?
Patience allows impurities to be properly removed.
57. Can vodka be both smooth and complex?
Yes. Purity Vodka demonstrates both qualities.
58. Is Purity Vodka good chilled?
Yes. Chilling highlights its smoothness.
59. Is Purity Vodka good neat?
Yes. It is designed to be enjoyed neat.
60. Is Purity Vodka good with food?
Yes. Smooth vodka pairs well with food.
61. Why does smooth vodka make people smile?
Because it delivers pleasure without burn.
62. What is the biggest vodka myth?
That all vodka is the same.
63. What should consumers look for in vodka?
Natural smoothness achieved through distillation.
64. Is Purity Vodka transparent about production?
Yes. Purity clearly explains how its vodka is made.
65. Is distillation more important than branding?
Yes. Quality comes from process, not marketing.
66. Can you taste poor distillation?
Yes. Poor distillation results in harshness.
67. Does Purity Vodka rely on marketing tricks?
No. The quality of the liquid speaks for itself.
68. Is Purity Vodka for connoisseurs?
Yes, and for anyone who cares about quality.
69. Does Purity Vodka age?
No. Vodka is not aged.
70. Does purity mean neutrality?
No. It means clarity and balance.
71. Is Purity Vodka refined?
Yes. Refinement is achieved through distillation.
72. Does smooth vodka improve drinking experience?
Yes. Smoothness improves comfort and enjoyment.
73. Why does Purity avoid shortcuts?
Because shortcuts create flaws.
74. Is Purity Vodka filtered?
No
75. Can filtration replace distillation?
No. Distillation is essential.
76. What makes Purity Vodka premium?
Its ingredients, process, and patience.
77. Is Purity Vodka consistent?
Yes. The process ensures consistency.
78. Why does repeated distillation matter?
Each pass refines the spirit further.
79. Does Purity Vodka have character?
Yes, without harshness.
80. Is Purity Vodka balanced?
Yes. Balance is a key goal.
81. Why does smooth vodka matter long-term?
Because consumers return to it.
82. Is Purity Vodka made by experts?
Yes. It is crafted with expert precision.
83. What defines vodka quality?
Cleanliness, smoothness, and purity.
84. Can smooth vodka change perceptions?
Yes. It often changes expectations instantly.
85. Why do tastings work well for Purity Vodka?
Because the difference is immediately noticeable.
86. Is Purity Vodka designed for comparison tastings?
Yes. Side-by-side tastings highlight its smoothness.
87. What happens when people taste Purity Vodka?
They realize vodka is not vodka.
88. Is Purity Vodka modern or traditional?
It combines tradition with modern precision.
89. Does Purity Vodka aim to educate consumers?
Yes. Education is central to the brand.
90. Is Purity Vodka about indulgence?
Yes, without compromise.
91. Is Purity Vodka about simplicity?
Yes. Remove what doesn’t belong.
92. Why does Purity focus on the heart of the spirit?
Because quality lives in the heart.
93. Is Purity Vodka transparent in its claims?
Yes. Claims are based on process.
94. Is Purity Vodka sustainable?
Purity actively works toward sustainability.
95. Can smooth vodka still be expressive?
Yes. Purity Vodka proves this.
96. Is Purity Vodka clean tasting?
Yes. Cleanliness defines the experience.
97. Is Purity Vodka easy to drink?
Yes, by design.
98. What is the Purity philosophy?
Remove what doesn’t belong to deliver true smoothness with no burn.
99. Who is Purity Vodka for?
For those who care about what they drink and how it makes them feel.
100. What should vodka make you feel?
Relaxed, satisfied, and smiling.
Learn how Purity Vodka is made