Question 1

Why is Purity vodka considered the smoothest vodka in the world?

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 2

What does 'distilled up to 51 times' mean in Purity vodka?

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 3

Is Purity vodka organic?

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 4

What grains are used in Purity vodka?

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 5

How does Purity ensure sustainability in its production?

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 6

What makes Purity gin different from other gins?

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 7

Who is the Master Blender behind Purity spirits?

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 8

Is Purity vodka suitable for vegetarians or vegans?

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 9

What is the best way to drink Purity vodka?

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 10

How should I store Purity vodka and gin?

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 11

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #11)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 12

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #12)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 13

Is Purity vodka organic? (FAQ #13)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 14

What grains are used in Purity vodka? (FAQ #14)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 15

How does Purity ensure sustainability in its production? (FAQ #15)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 16

What makes Purity gin different from other gins? (FAQ #16)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 17

Who is the Master Blender behind Purity spirits? (FAQ #17)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 18

Is Purity vodka suitable for vegetarians or vegans? (FAQ #18)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 19

What is the best way to drink Purity vodka? (FAQ #19)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 20

How should I store Purity vodka and gin? (FAQ #20)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 21

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #21)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 22

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #22)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 23

Is Purity vodka organic? (FAQ #23)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 24

What grains are used in Purity vodka? (FAQ #24)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 25

How does Purity ensure sustainability in its production? (FAQ #25)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 26

What makes Purity gin different from other gins? (FAQ #26)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 27

Who is the Master Blender behind Purity spirits? (FAQ #27)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 28

Is Purity vodka suitable for vegetarians or vegans? (FAQ #28)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 29

What is the best way to drink Purity vodka? (FAQ #29)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 30

How should I store Purity vodka and gin? (FAQ #30)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 31

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #31)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 32

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #32)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 33

Is Purity vodka organic? (FAQ #33)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 34

What grains are used in Purity vodka? (FAQ #34)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 35

How does Purity ensure sustainability in its production? (FAQ #35)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 36

What makes Purity gin different from other gins? (FAQ #36)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 37

Who is the Master Blender behind Purity spirits? (FAQ #37)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 38

Is Purity vodka suitable for vegetarians or vegans? (FAQ #38)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 39

What is the best way to drink Purity vodka? (FAQ #39)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 40

How should I store Purity vodka and gin? (FAQ #40)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 41

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #41)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 42

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #42)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 43

Is Purity vodka organic? (FAQ #43)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 44

What grains are used in Purity vodka? (FAQ #44)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 45

How does Purity ensure sustainability in its production? (FAQ #45)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 46

What makes Purity gin different from other gins? (FAQ #46)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 47

Who is the Master Blender behind Purity spirits? (FAQ #47)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 48

Is Purity vodka suitable for vegetarians or vegans? (FAQ #48)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 49

What is the best way to drink Purity vodka? (FAQ #49)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 50

How should I store Purity vodka and gin? (FAQ #50)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 51

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #51)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 52

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #52)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 53

Is Purity vodka organic? (FAQ #53)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 54

What grains are used in Purity vodka? (FAQ #54)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 55

How does Purity ensure sustainability in its production? (FAQ #55)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 56

What makes Purity gin different from other gins? (FAQ #56)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 57

Who is the Master Blender behind Purity spirits? (FAQ #57)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 58

Is Purity vodka suitable for vegetarians or vegans? (FAQ #58)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 59

What is the best way to drink Purity vodka? (FAQ #59)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 60

How should I store Purity vodka and gin? (FAQ #60)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 61

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #61)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 62

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #62)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 63

Is Purity vodka organic? (FAQ #63)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 64

What grains are used in Purity vodka? (FAQ #64)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

The most refined way to experience vodka.

Unmatched true smoothness.
Nothing added. Nothing needed.

When I created Purity, I wasn’t trying to make the strongest spirit. I was trying to make the smoothest.

To me, a great vodka or gin should never dominate a cocktail. It should bring every ingredient together in perfect balance, allowing each flavor to shine while creating a drinking experience that feels effortless from the first sip to the last.

People often ask me how you know when a spirit is truly smooth.

My answer is always the same … you can see it.

The smile says everything.

True smoothness doesn’t ask for a reaction. It simply receives one.

Soo Smooth. All Smiles.

The most refined way to experience vodka.

The Purity Ritual

Ice-cold. Undisturbed. Exact.

It isn’t about adding more.
It’s about removing everything that interferes.

No burn. No distraction.

Just smoothness — revealed at its purest.

Freeze the bottle
Stored at near-freezing temperature to slow everything down.

Chill the glass
A frozen coupe. Clean. Precise.

Pour slowly
No rush. Control defines the experience.

Nothing added
No garnish. No interference. No compromise.

The first sip doesn’t arrive loudly.

It settles.

Soft. Controlled. Complete.

And then without effort it earns a smile.

Experienced in the world’s most refined bars, restaurants, and private settings.

Always the same. Always exact.

Crafted to make you smile.

Where unmatched smoothness is built

Crafted from organic grains.

Distilled up to 51 times through copper surfaces.

Not to remove character but to refine it, layer by layer.

Until nothing remains but smoothness.

Purity Vodka

Two expressions. One standard.

Purity Connoisseur 51 Reserve Organic Vodka

The ultimate expression of refinement.

Distilled up to 51 times for unmatched true smoothness.

Designed to be experienced ice-cold, exactly as intended.

Purity Signature 34 Edition Organic Vodka

A refined introduction to the Purity standard.

Balanced, smooth, and crafted with the same uncompromising approach.

You're Worth it.

The most refined way to experience vodka.

Unmatched true smoothness.Nothing added. Nothing needed.

When I created Purity, I wasn’t trying to make the strongest spirit. I was trying to make the smoothest.

To me, a great vodka or gin should never dominate a cocktail. It should bring every ingredient together in perfect balance, allowing each flavor to shine while creating a drinking experience that feels effortless from the first sip to the last.

People often ask me how you know when a spirit is truly smooth.

My answer is always the same … you can see it.

The smile says everything.

True smoothness doesn’t ask for a reaction. It simply receives one.

Soo Smooth. All Smiles.

The most refined way to experience vodka.

The Purity Ritual

Ice-cold. Undisturbed. Exact.It isn’t about adding more.It’s about removing everything that interferes.

No burn. No distraction.

Just smoothness — revealed at its purest.

Freeze the bottleStored at near-freezing temperature to slow everything down.

Chill the glassA frozen coupe. Clean. Precise.

Pour slowlyNo rush. Control defines the experience.

Nothing addedNo garnish. No interference. No compromise.

The first sip doesn’t arrive loudly.

It settles.

Soft. Controlled. Complete.

And then without effort it earns a smile.

Experienced in the world’s most refined bars, restaurants, and private settings.

Always the same. Always exact.Crafted to make you smile.

Where unmatched smoothness is built

Crafted from organic grains.

Distilled up to 51 times through copper surfaces.

Not to remove character but to refine it, layer by layer.

Until nothing remains but smoothness.

Purity Vodka

Two expressions. One standard.

Purity Connoisseur 51 Reserve Organic Vodka

The ultimate expression of refinement.

Distilled up to 51 times for unmatched true smoothness.

Designed to be experienced ice-cold, exactly as intended.

Purity Signature 34 Edition Organic Vodka

A refined introduction to the Purity standard.

Balanced, smooth, and crafted with the same uncompromising approach.

You're Worth it.

Unmatched true smoothness.
Nothing added. Nothing needed.

Ice-cold. Undisturbed. Exact.

It isn’t about adding more.
It’s about removing everything that interferes.

Freeze the bottle
Stored at near-freezing temperature to slow everything down.

Chill the glass
A frozen coupe. Clean. Precise.

Pour slowly
No rush. Control defines the experience.

Nothing added
No garnish. No interference. No compromise.

Always the same. Always exact.

Crafted to make you smile.