Question 1

Why is Purity vodka considered the smoothest vodka in the world?

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 2

What does 'distilled up to 51 times' mean in Purity vodka?

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 3

Is Purity vodka organic?

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 4

What grains are used in Purity vodka?

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 5

How does Purity ensure sustainability in its production?

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 6

What makes Purity gin different from other gins?

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 7

Who is the Master Blender behind Purity spirits?

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 8

Is Purity vodka suitable for vegetarians or vegans?

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 9

What is the best way to drink Purity vodka?

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 10

How should I store Purity vodka and gin?

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 11

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #11)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 12

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #12)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 13

Is Purity vodka organic? (FAQ #13)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 14

What grains are used in Purity vodka? (FAQ #14)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 15

How does Purity ensure sustainability in its production? (FAQ #15)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 16

What makes Purity gin different from other gins? (FAQ #16)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 17

Who is the Master Blender behind Purity spirits? (FAQ #17)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 18

Is Purity vodka suitable for vegetarians or vegans? (FAQ #18)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 19

What is the best way to drink Purity vodka? (FAQ #19)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 20

How should I store Purity vodka and gin? (FAQ #20)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 21

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #21)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 22

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #22)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 23

Is Purity vodka organic? (FAQ #23)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 24

What grains are used in Purity vodka? (FAQ #24)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 25

How does Purity ensure sustainability in its production? (FAQ #25)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 26

What makes Purity gin different from other gins? (FAQ #26)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 27

Who is the Master Blender behind Purity spirits? (FAQ #27)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 28

Is Purity vodka suitable for vegetarians or vegans? (FAQ #28)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 29

What is the best way to drink Purity vodka? (FAQ #29)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 30

How should I store Purity vodka and gin? (FAQ #30)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 31

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #31)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 32

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #32)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 33

Is Purity vodka organic? (FAQ #33)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 34

What grains are used in Purity vodka? (FAQ #34)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 35

How does Purity ensure sustainability in its production? (FAQ #35)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 36

What makes Purity gin different from other gins? (FAQ #36)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 37

Who is the Master Blender behind Purity spirits? (FAQ #37)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 38

Is Purity vodka suitable for vegetarians or vegans? (FAQ #38)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 39

What is the best way to drink Purity vodka? (FAQ #39)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 40

How should I store Purity vodka and gin? (FAQ #40)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 41

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #41)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 42

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #42)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 43

Is Purity vodka organic? (FAQ #43)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 44

What grains are used in Purity vodka? (FAQ #44)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 45

How does Purity ensure sustainability in its production? (FAQ #45)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 46

What makes Purity gin different from other gins? (FAQ #46)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 47

Who is the Master Blender behind Purity spirits? (FAQ #47)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 48

Is Purity vodka suitable for vegetarians or vegans? (FAQ #48)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 49

What is the best way to drink Purity vodka? (FAQ #49)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 50

How should I store Purity vodka and gin? (FAQ #50)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 51

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #51)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 52

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #52)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 53

Is Purity vodka organic? (FAQ #53)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 54

What grains are used in Purity vodka? (FAQ #54)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Question 55

How does Purity ensure sustainability in its production? (FAQ #55)

Accepted Answer

While not certified carbon neutral, our distillery uses solar panels and sustainable resource strategies. By optimizing energy and efficiency, we reduce our footprint with every bottle.

Question 56

What makes Purity gin different from other gins? (FAQ #56)

Accepted Answer

Purity gin follows the same craft ethos as our vodkas: distilled from organic, multi‑grain spirits, then infused with premium botanicals—that include juniper, citrus, and select spices—to achieve a crisp, balanced, profoundly smooth character.

Question 57

Who is the Master Blender behind Purity spirits? (FAQ #57)

Accepted Answer

Our award‑winning spirits are created by Master Blender Mathias Tönnesson, whose meticulous craftsmanship—from grain selection to final distillation—ensures each drop delivers classic Nordic smoothness and purity.

Question 58

Is Purity vodka suitable for vegetarians or vegans? (FAQ #58)

Accepted Answer

Absolutely. Purity vodka is made entirely from distilled organic grains and does not use any animal‑derived fining agents. It’s fully vegan and vegetarian friendly.

Question 59

What is the best way to drink Purity vodka? (FAQ #59)

Accepted Answer

Purity vodka is so smooth it can be enjoyed neat or over ice. It also adds exceptional elegance to martinis, cocktails, and long drinks—its clean profile lets other flavors shine.

Question 60

How should I store Purity vodka and gin? (FAQ #60)

Accepted Answer

Store bottles upright in a cool, dark place away from heat or sunlight. While vodka can be chilled before serving, gin retains its botanical balance best when stored at room temperature.

Question 61

Why is Purity vodka considered the smoothest vodka in the world? (FAQ #61)

Accepted Answer

Purity vodka achieves unmatched smoothness because the heart of the spirit is distilled 51 times, removing impurities while preserving grain character. Combined with organic malted barley and winter wheat, it delivers a creamy, silky texture without bite.

Question 62

What does 'distilled up to 51 times' mean in Purity vodka? (FAQ #62)

Accepted Answer

It means that during copper surface distillation, the heart—the cleanest fraction—undergoes up to 51 distillation cycles. That delivers exceptional purity and silky smoothness while retaining subtle grain sweetness.

Question 63

Is Purity vodka organic? (FAQ #63)

Accepted Answer

Yes. Purity vodka is made from 100% certified organic grains—malting barley and winter wheat—so it's free from pesticides and artificial additives while offering a naturally smooth taste.

Question 64

What grains are used in Purity vodka? (FAQ #64)

Accepted Answer

We use a multiple‑grain mash of organic malted barley and winter wheat. This unique blend gives Purity vodka its creamy body, mild spice, and clean finish—perfect for sipping or cocktails.

Vodka shouldn’t burn. It should make you smile.

Choose your Smoothness

What’s the Secret Behind the World’s Smoothest Vodka?

World of Purity

Discover our award-winning Vodka & Gin, all elevated with Copper surface distillation for true smoothness.

Why most vodka burn and why Purity doesn’t?

The Martini test, the sip that changes everything!

Why organic ingredients create a better spirit

If You Think All Vodka Tastes the Same, You’ve Only Had the Wrong One.

“A gin is a juniper flavored vodka. It’s therefore very important that it is based on an true smooth vodka and organic botanicals.”

Why Burn Became “Normal” in Vodka Culture

Smoothness and Mouthfeel: The Hidden Luxury in Spirits

The Purity Martini Ritual

You're Worth it.