BRAND CENTRAL

Logos

Design

Colors

TYPOGRAPHY

The Elegant Foundation of Purity’s Visual Identity

Purity’s typography reflects the perfect balance between sophistication and modernity. We use two primary fonts: Palatino Linotype and Helvetica Neue. Palatino Linotype conveys a sense of classic elegance and timeless luxury, perfectly aligning with our brand’s commitment to craftsmanship and refinement. It adds a formal touch, ideal for reinforcing our premium positioning. Helvetica Neue, on the other hand, brings a clean, modern feel that ensures clarity and approachability across all communications. Together, these fonts create a harmonious visual language that embodies the essence of Purity — luxurious, yet contemporary and accessible. Consistent use of these fonts helps reinforce our brand’s identity and ensures a cohesive experience across all touchpoints.

Text samples showcasing different styles of Palatino Linotype font including Regular, Bold Italic, Bold, and Italic.

PRIMARY

Sample text showing different styles of Helvetica Neue font, including Light, Bold, Italic, and Italic bold

SECONDARY

TYPEFACE

Our typeface choices, Palatino Linotype and Helvetica Neue, are integral to Purity’s visual identity. Palatino Linotype brings a sense of timeless elegance, while Helvetica Neue offers modern clarity and simplicity. Together, they balance luxury with readability, ensuring our brand communications are both refined and accessible.

A Blend of Elegance and Modernity

A black background with white uppercase and lowercase typography in different styles including serif, sans-serif, and script, displaying the alphabet and numbers.

H E A D L I N E S A N D D I S P L A Y T E X T

E M P H A S I Z E C E R T A I N W O R D S O R S E N T E N C E S I N H E A D L I N E S A N D H E A D L I N E S P E R S O N A L Q U O T E S

Used for headlines and display texts. Can be combined with Palatino Linotype Bold Italic to emphasize specific words or phrases, drawing attention within headlines.

Palatino Linotype Regular

Font style samples of uppercase and lowercase alphabet, numbers 0-9, and special characters in black text on a white background.

Palatino Linotype Bold Italic

Used to emphasize particular words or phrases in headlines, adding contrast and visual interest. Also used as an alternative headline style for personal quotes.

 A L T . T O E M P H A S I Z E C E R T A I N W O R D S O R S E N T E N C E S I N H E A D L I N E S

Image displaying the alphabet in uppercase and lowercase, along with numbers 0-9 and punctuation symbols, in a bold black serif font.

An alternative for emphasizing specific words or sentences in headlines. Also suitable for primary headlines and display text in large formats to create greater visual impact.

Palatino Linotype Bold

Sample of serif and cursive fonts displaying uppercase and lowercase alphabet, numbers, and symbols.

S U B H E A D I N G A N D B O D Y F O R P E R S O N A L Q U O T E S

Used for headlines in personal quotes, offering a distinctive, softer, and more personal tone. It makes the content feel more approachable and less formal. If there is both a headline and body text, it’s preferable to use Palatino Linotype Bold Italic for the headline to create stronger contrast.

Palatino Linotype Italic

Sample of black text displaying uppercase and lowercase alphabet letters, numbers 0-9, and special characters like slash, exclamation mark, question mark, at sign, and hashtag.

B O D Y A N D S M A L L E R T E X T

Used for general body text and smaller text, ensuring readability.

Helvetica Neue Regular

E M P H A S I Z E C E R T A I N W O R D S O R S E N T E N C E S A T S M A L L E R T E X T

Sample text in uppercase and lowercase letters, numbers, and special characters in bold black font.

Used to emphasize specific words or sentences in body text and smaller text, while maintaining readability.

Helvetica Neue Bold

Sample image showing uppercase and lowercase letters of the alphabet, along with numbers 0-9 and special characters: / ! ? & @ #, in bold black font on a white background.

H E A D L I N E F O R P E R S O N A L Q U O T E S A T S M A L L E R T E X T

Helvetica Neue Bold Italic

Used for headlines in personal quotes and for smaller text, ensuring readability. Also serves as an alternative for emphasizing specific words or sentences in body text.

S U B H E A D I N G A N D B O D Y F O R P E R S O N A L Q U O T E S - S M A L L E R T E X T

Sample text displaying uppercase alphabet letters, lowercase alphabet letters, and numbers 0-9 along with symbols ! ? & @ # in black font on a white background.

Helvetica Neue Italic

Used for personal quotes and smaller text, ensuring readability.

EXAMPLES

Ensuring Consistency and Excellence.

It is essential to follow Purity’s brand guidelines to maintain a consistent and cohesive visual identity across all platforms. Proper use of our typography, colors, and logos ensures that every interaction with the Purity brand reflects our commitment to luxury, craftsmanship, and quality. Consistency strengthens brand recognition and reinforces trust with our audience.

Black background with white text that reads 'True smooth vodka for Connoisseurs!'

HEADLINE

HEADLINE AND SUBHEADING

Black background with white text promoting vodka for Connoisseurs, emphasizing smoothness and experience in Martini making.
Text saying "Enjoy unmatched True Smoothness for Connoisseurs!" in black font on a white background.

ALTERNATIVE HEADLINE

HEADLINE, SUBHEADING AND BODY

Black background with white text promoting vodka for connoisseurs, highlighting its smoothness and made from organic winter wheat and malted barley, distilled with renewable energy.

SIGNATURES

A Seal of Expertise and Craftsmanship

The signatures of Master Blender Mathias Tonnesson and Master Distiller Stefan Magnusson are more than just autographs — they are the ultimate seal of craftsmanship, expertise, and dedication. Each signature represents decades of passion and mastery, ensuring that every bottle of Purity Vodka, Gin, and Citron meets the highest standards of excellence. These signatures are a testament to the meticulous care that goes into every drop, symbolizing the personal touch that defines the Purity brand. Prominently featured on our products, they serve as a mark of trust, authenticity, and an unwavering commitment to producing spirits of unparalleled smoothness and quality.

Portrait of Mathias Tonneson, master blender at Purity Distillery, smiling and holding a bottle of alcohol, wearing a black shirt and gray apron.

THE PROFILE PICTURE CAN BE IN COLOR OR BALCK AND WHITE.

EXAMPLE OF PERSONAL QUOTE INCLUDING SIGNATURE

Quote about distilling ingredients with a signature and name of Mathias Tonsson from Purity Distillery.
Black and white photo of Stefan Magnusson inspecting a distillation tank, wearing a black shirt and apron, in a distillery.

Our logo package comes with both our logos in EPS, PNG and SVG format. Use EPS format for vectored scaling e.g. print and SVG for digital interfaces.