YOU DON’T NEED ANOTHER SPIRITS BRAND.
You might need a better one.
Another bottle. Another price list. Another presentation explaining how premium, authentic and passionate everyone is.
No thanks.
We’d rather give your sales team something they can actually sell.
Welcome to the House of Purity.
MATHIAS TONNESSON
WE’RE NOT HERE TO FILL A GAP IN YOUR PORTFOLIO.
We’re here to create one in somebody else’s.
Purity is built around a simple commercial proposition:
More quality for the money.
Swedish. Organic. Award-winning. Unique copper surface distillation.
Two clear levels of vodka.
Flavored vodka.
Three distinctive gins.
One brand to build.
34 OPENS THE DOOR.
The engine of the Purity business.
Signature 34 delivers super-premium quality at a premium price.
Organic ingredients. Swedish provenance. Copper surface distilled up to 34 times.
Unmatched true smoothness.
Built for retail. Built for bars and restaurants. Built for cocktails. Built for repeat purchase.
34 recruits.
51 TAKES THE BUSINESS UP A LEVEL.
The natural trade-up.
Connoisseur 51 is copper surface distilled 51 times for extraordinary smoothness, texture and complexity.
Luxury quality without the luxury price.
For retailers, it’s the trade-up.
For bars, the premium pour.
For restaurants, the Martini upgrade.
For consumers, the bottle they aspire to.
51 trades up.
34 RECRUITS. 51 TRADES UP.
That’s the beauty of the levels.
Two products.
Two clear jobs.
One simple commercial ladder.
Your sales team understands it.
The account understands it.
The consumer understands it.
That’s powerful.
THEN WE GIVE YOU MORE DOORS TO WALK THROUGH.
Flavor expands the occasion. Gin expands the category.
Flavored vodka opens new cocktails and new consumers.
Gin opens another part of the spirits business.
London Dry. Old Tom. Navy Strength.
Instead of building several unrelated brands, every new placement builds the same one.
Purity.
BEFORE WE TALK BOTANICALS, LET’S TALK SPIRIT.
Because better gin starts underneath the juniper.
Most gin brands start with botanicals.
Purity starts with the spirit underneath them.
Our gin foundation is copper surface distilled up to 34 times.
Then come the botanicals.
Because botanicals can add flavor.
They can’t fix a rough foundation.
A different story.
Easy for your sales team to tell.
Easy for the trade to understand.
DON’T JUST SELL CASES. CREATE DEMAND.
Give your sales team ideas, not just bottles.
This is where Purity becomes commercially interesting.
Your representative doesn’t have to walk into an account saying:
“Would you like another vodka?”
They can walk in with an idea.