Unmatched
True Smoothness

No Burn.
Just Smiles.

The Smooth Vodka that puts a smile on your face ;)

Vodka shouldn’t burn. It should make you smile.

For decades, people were told that vodka had to be harsh, fiery, and flavorless. Something you shot fast and forgot even faster. We never believed that. We knew vodka could be more. We knew it could be beautiful. That belief is why we created Purity: to prove that vodka can be stunningly smooth, full of character, and genuinely enjoyable to drink.

We began with a bold, almost stubborn conviction: to craft the smoothest vodka on Earth. A vodka so soft, so elegant, and so refined that your very first sip doesn’t burn… it makes you smile.

To get there, we refused shortcuts. We chose the finest organic ingredients and developed a distillation process unlike anything else: copper-surface distillation up to 51 times. Slow. Patient. Obsessive. While others strip flavor away, we build smoothness and character, layer by layer, every step of the way.

And the world has taken notice: more than 239 international awards, including the highest-rated vodka in America and the world’s best gin. But medals were never our goal. Your smile is.

Because vodka should never punish you. It should delight you. It should make moments feel lighter, brighter, and better.

No burn. Just smiles. Why? You’re Worth it!

Mathias Tönnesson
Master Blender

Meet Master Blender Mathias Tonnesson

Discover our award-winning Vodka & Gin, all elevated with Copper surface distillation for true smoothness.

CONNOISSEUR 51 RESERVE ORGANIC VODKA

The highest rated unflavored vodka by Wine Enthusiast Magazine since 2017

Signature Cocktail: Martini

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SIGNATURE 34 EDITION ORGANIC VODKA

A perfectly balanced and smooth vodka

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Signature Cocktail: Espresso Martini

NORDIC LONDON DRY 34 ORGANIC GIN

A Smooth twist on a timeless Classic!

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Signature Cocktail: Gin & Tonic

PURITY CITRON ORGANIC VODKA

Lemon up your next Cocktail with a burst of Amalfi Sunshine.

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“A gin is a juniper flavored vodka. It’s therefore very important that it is based on an true smooth vodka and organic botanicals.”

NAVY STRENGTH 34 ORGANIC GIN

Recognized as the best tasting gin in the world due to its smoothness and explosive flavor.

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OLD TOM 34 ORGANIC GIN

A smooth delight with bold Flavors.

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MEDITERRANEAN CITRUS 34 VODKA

A burst of sunshine in every sip!

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Connoisseur 51 Reserve Vodka - the highest awarded Vodka the last 5 years by Wine Enthusiast Magazine

Where copper touches the spirits, True Smoothness is born.

Why? Because you deserve nothing less than perfection, read more.

The image features the Revlon logo and a motivational message reading 'You're worth it' in white text on a black background.
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