Distilled 51 times and why it matters for smoothness.

Vodka is often described as “neutral,” but that is a polite way of saying most brands erase character instead of refining it. The truth is simple: distillation is not just about purity, it is about texture. Every run through copper has the power to shape the spirit — to soften it, round it, and elevate how it feels on the palate. Most vodkas stop far too early in the process, chasing speed instead of smoothness. That is why so many end up sharp, thin, and full of burn.

At Purity, we distill the heart up to 51 times for a very specific reason: smoothness you can actually feel. Each pass allows us to remove undesirable compounds while preserving the heart of the spirit — the cleanest, softest, most elegant expression of the grain. Copper plays a crucial role, binding with harsh sulfur elements and stripping them away so the liquid becomes cleaner, silkier, and more harmonious. The more often the spirit meets copper, the more refined and velvety the final sip becomes.

There is also a craft decision most brands avoid: patience. Distillation is not simply a technical procedure, it is a philosophy. Fast distillation prioritizes volume. Slow distillation prioritizes taste. By taking our time, we allow the vapor to rise and fall with precision, ensuring the heads and tails are cut away and only the finest heart remains. The result is a vodka with depth, weight, and softness, a spirit that glides instead of burns.

You taste it immediately. The first sip lands gently. The mid-palate is creamy and controlled. The finish is warm and welcoming instead of sharp or aggressive. That is the difference time makes. That is the difference patience makes. And that is why 51 distillations is not a gimmick, it is the reason Purity has true, unmatched smoothness.