PURITY
ORGANIC NEGRONI

by Mathias Tonnesson, Master blender at Purity Distillery

Transport yourself to the vibrant world of mixology and embark on a journey through the captivating history and exquisite craftsmanship of the Negroni. Originating from the early 20th century, this iconic cocktail continues to captivate discerning palates with its intriguing blend of flavors and timeless allure. Join us as we delve into the origins of the Negroni, uncover the secrets behind its harmonious composition, and guide you through the art of crafting the perfect Negroni.

A Prelude of Origins: Legends, Nobles, and the Count:

Step into the gilded age of the early 1900s, where tales of intrigue and opulence lay the foundation for the Negroni's creation. It is said that the cocktail owes its name to Count Camillo Negroni, an aristocrat with a taste for adventure and refinement. Seeking a bolder alternative to his usual Americano cocktail, the Count requested the addition of gin, thus giving birth to the Negroni. While the exact circumstances and originator of this beloved libation may be debated, one thing remains certain—the Negroni stands as a testament to the audacity and sophistication of its era.

A Symphony of Flavors: The Harmonious Blend

The Negroni's allure lies in its intricate composition, a delicate balance of three key ingredients. The cocktail's foundation rests upon equal parts of gin, Campari, and sweet vermouth, each contributing to its distinctive character. The gin imparts a botanical elegance, while Campari's bitter notes awaken the palate with a tantalizing complexity. The sweet vermouth, with its rich, aromatic profile, brings harmony to the ensemble. Combined, these elements create a symphony of flavors that dance across the tongue, leaving an indelible mark on the senses.

The Art of Negroni Craftsmanship

Crafting the perfect Negroni requires an understanding of its nuances and a devotion to precision. Begin by filling a mixing glass with ice, allowing it to chill and impart its refreshing embrace. Pour equal parts of your preferred gin, Campari, and sweet vermouth into the glass, ensuring an equal measure of each ingredient. Gently stir the elixir for approximately 20 seconds, allowing the flavors to mingle and the ice to impart a subtle dilution. Strain the libation into a chilled Old Fashioned glass, inviting anticipation with its elegant presentation. Finally, add a twist of orange peel, expressing its oils over the surface to release a burst of citrus fragrance. Behold, the embodiment of timeless sophistication—the Negroni.

An Ode to the Negroni: The Recipe

Prepare to indulge in the artistry of the Negroni with this timeless recipe. Begin by gathering your arsenal — a mixing glass, ice, Purity Navy Strength Gin, Campari, sweet vermouth, and an orange peel. Fill the mixing glass with ice, allowing it to cool the elixir that is about to unfold. Pour equal parts of gin, Campari, and sweet vermouth, precisely measuring to ensure a symphony of flavors. Stir gently for approximately 20 seconds, taking care not to disrupt the graceful dance of ingredients. Strain the concoction into a chilled Old Fashioned glass, its presence commanding attention. Release the essence of the orange peel, delicately expressing its oils over the surface, adding a touch of vibrant citrus essence to the experience. Behold, the Negroni — an elixir that embodies complexity, refinement, and the timeless artistry of mixology.

As the sun sets and the world embraces the evening's embrace, the Negroni emerges as an enduring testament to the art of mixology. From its intriguing origins rooted in the aristocratic world to its harmonious blend of gin, Campari, and sweet vermouth, this timeless libation captures the essence of sophistication and adventure. Whether enjoyed as an aperitif or a companion to contemplation, the Negroni invites you to embark on a journey of flavors and indulge in the timeless beauty of an era long past. Raise your glass to the Negroni—a masterpiece that transcends time and delights the senses. Skål!