Brand Central

Guidelines

Social media guidelines

Sharing the Purity experience, one moment at a time.

Social media

Our social media presence should reflect what makes Purity distinctive: exceptional smoothness, thoughtful craftsmanship and a more relaxed approach to luxury.

Through beautiful imagery, engaging stories and genuine moments of enjoyment, we bring the Purity experience closer to our audience.

How we show up

Our content should feel sophisticated yet approachable, with a natural confidence that never feels forced.

Show the character of our spirits through considered photography, cocktails, craftsmanship and occasions worth sharing. Let the experience lead, with product details and craftsmanship providing the story behind it.

Keep messaging clear and engaging, consistent with our tone of voice.

Social responsibility

Purity is committed to responsible marketing and consumption. Our communications must be directed exclusively at adults of legal drinking age and comply with the applicable laws, regulations and advertising standards in each market.

All social media content must:

  • Feature only adults of legal drinking age who also clearly appear to be adults. For US-directed marketing, featured models and actors must be at least 21.
  • Never encourage excessive consumption or portray intoxication positively.
  • Never associate alcohol with driving, hazardous activities, improved performance or health benefits.
  • Avoid imagery, music, language or themes primarily appealing to minors.
  • Never suggest that drinking creates social success, confidence, personal worth or acceptance.
  • Include responsible drinking messages and age restrictions wherever required.
  • Follow applicable platform policies, audience-targeting requirements and local advertising regulations.

These principles apply to content created by Purity and by our distributors, agencies and partners.

Our approach is simple: celebrate the experience, always with responsibility.Purity

Our channels

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