Brand identity
Our brand logo, product logos and North Star create a recognizable identity across every Purity touchpoint. Consistent use keeps the brand clear and cohesive.
The Purity logo is the foundation of our visual identity. It represents our heritage and dedication to craftsmanship, bringing consistency to everything from our bottles and packaging to digital and printed communications.
Use the reversed version of the logo on dark backgrounds to ensure clarity and contrast.
Primary logo, reversed
Logo files are available in EPS, PNG and SVG formats. Use EPS for professional print, SVG for digital use and PNG when a raster image is required.
To maintain legibility, the logo must never appear smaller than 40 pixels wide in digital applications.
Minimum size
Each product in the Purity range has its own logo, while the signature North Star creates a consistent visual connection across the collection.
Use the appropriate product logo for Purity Vodka, Purity Gin or Purity Citron, choosing the standard or reversed version according to the background.
Purity Vodka, reversed
Purity Vodka
Purity Gin, reversed
Purity Gin
Purity Citron, reversed
Purity Citron
The Purity North Star is a distinctive symbol of our identity, reflecting the sense of direction and dedication to craftsmanship that guides everything we create.
Available in detailed and simplified versions, the star can be used as a supporting brand element across packaging, marketing and communication materials.
Primary star, detailed
Secondary star
When a Purity bottle appears against a busy background or alongside messaging, the North Star can help create a clear visual connection to the brand.
The star can also be used on smaller formats, including cocktail cards, shelf talkers, sales materials and partner communications. When placing the star on a white background, use the designated white frame.
The signatures of Master Blender Mathias Tönnesson and Master Distiller Stefan Magnusson represent the expertise and personal dedication behind Purity. They appear on our products as a distinctive expression of the people and craftsmanship behind our spirits.
Mathias Tönnesson, Master Blender
Stefan Magnusson, Master Distiller
Always allow sufficient clear space around the Purity logo to maintain its visibility and visual impact.
The measurement marked P in the illustration defines the minimum required clear space between the logo and surrounding elements or edges.
Clear space