FAMOUS ISN’T THE SAME AS BETTER.
Give your customers something worth discovering.
Your customer already knows the big vodka names.
That’s exactly the opportunity.
Purity gives you something different to put in their hands:
Swedish. Organic. Award-winning.
Exceptionally smooth.
And remarkably easy to explain.
MATHIAS TONNESSON
TWO LEVELS. ONE EASY STORY TO SELL.
Start at 34. Step up to 51.
LEVEL 34 — SIGNATURE
Your customer’s everyday upgrade.
Super-premium quality at a premium price.
LEVEL 51 — CONNOISSEUR
When they want to take things up a level.
Luxury quality without the luxury price.
Simple for your team.
Simple for the customer.
Simple to remember.
34 GETS THEM IN. 51 GIVES THEM SOMEWHERE TO GO.
That’s what a portfolio should do.
Signature 34 introduces the customer to Purity.
Connoisseur 51 gives them a natural next step.
For the Martini.
The dinner party.
The gift.
The good bottle.
34 recruits. 51 trades up.
THEN GIVE THEM ANOTHER REASON TO COME BACK.
Flavor expands the occasion. Gin expands the category.
Purity doesn’t stop with two vodkas.
Our flavored vodkas start with better vodka, then add flavor.
Our three gins start with an exceptional spirit foundation, then add botanicals.
Different bottles.
Different occasions.
One House of Purity.
DON’T JUST PUT PURITY ON THE SHELF.
Put it in their glass.
You can tell someone about Swedish craftsmanship, organic ingredients and copper surface distillation.
Or you can pour them a taste.
We recommend both.
But if you’re short on time:
Pour first.
HOST THE PURITY LEVEL TEST.
Taste 34. Taste 51. Choose your level.
Two bottles. Two glasses.
One very simple question:
Can you taste the level?
Let customers experience Signature 34 and Connoisseur 51 side by side.
No lecture.
No complicated tasting notes.
Taste.
Compare.
Choose.
What’s your level?
WANT PEOPLE TO STOP WALKING?
Bring caviar.
Pair Connoisseur 51 with a small taste of good caviar.
Suddenly:
“Would you like to sample some vodka?”
becomes:
“Would you like to try Level 51 with caviar?”
We know which one we’d stop for.
DON’T JUST SELL THEM A BOTTLE.
Sell them Friday night.
Give the customer something to do with Purity when they get home.
Vodka + caviar.
A Level 51 Martini.
The Purity Espresso Martini.
A great G&T.
A bottle with an idea is easier to take home.