GREAT COCKTAILS DESERVE BETTER SPIRITS.
Fortunately, we make some.
You care about ice.
Dilution. Temperature. Balance. Glassware.
And probably several things your guests will never notice.
We understand.
Purity gives you vodka, flavored vodka and gin built around one idea:
Start with better spirit.
You take it from there.
MATHIAS TONNESSON
BUILT TO MIX. TOO GOOD TO HIDE.
Level 34 — your new cocktail workhorse.
Made from organic malted barley and wheat, with the heart copper surface distilled up to 34 times, Signature 34 delivers exceptional smoothness and real character.
Vodka Soda. Espresso Martini. Cosmopolitan. Highball. Signature serve.
Whatever you’re shaking tonight.
Super-premium quality at a premium price.
[ MEET LEVEL 34 → ]
THE FEWER THE INGREDIENTS, THE BETTER THEY’D BETTER BE.
Meet Level 51.
Some cocktails give the spirit nowhere to hide.
Good.
Connoisseur 51 is copper surface distilled 51 times for extraordinary smoothness, texture and complexity.
Which brings us to the Martini.
Spirit. Vermouth. Temperature. Dilution.
That’s basically it.
So the vodka better be damn good.
TAKE YOUR MARTINI TO LEVEL 51.
Possibly the easiest upsell behind the bar.
Put it on the menu:
PURITY MARTINI — LEVEL 34
TAKE IT TO LEVEL 51 +XX
No long explanation.
No awkward premium pitch.
The guest already understands.
Another level.
LET THEM TASTE THE LEVELS.
34 → 51.
Create a two-Martini flight.
Same vermouth. Same dilution. Same technique.
Two levels of Purity.
34. 51. Taste the difference.
Sometimes the liquid is the best salesperson.
START WITH BETTER VODKA. THEN ADD FLAVOR.
Your cocktail will thank you.
Anyone can add flavor to vodka.
We thought the vodka underneath should be worth drinking first.
Purity flavored vodkas give you another playground for highballs, signatures and twists on classics.
Better foundation. More possibilities.
[ EXPLORE FLAVORED VODKA → ]
YOUR GIN IS ONLY AS GOOD AS WHAT’S UNDER THE JUNIPER.
Before the botanicals, there’s the spirit.
The foundation of Purity Gin is copper surface distilled up to 34 times.
Then come the botanicals.
Because botanicals can add flavor.
They can’t fix a rough foundation.
LONDON DRY — Fresh. Classic. Versatile.
OLD TOM — Richer. Rounder. More indulgent.
NAVY STRENGTH — More proof. More intensity. More flavor.
Three personalities.
One exceptional foundation.
[ EXPLORE PURITY GIN → ]