LIFE’S TOO SHORT FOR ROUGH VODKA.

You’re worth a smoother drink.

Purity is made in Sweden from organic ingredients, using our unique copper surface distillation process and an almost unreasonable obsession with making spirits taste better.

More smoothness. More character. More flavor.

Welcome to the House of Purity.

MATHIAS TONNESSON

CHOOSE YOUR LEVEL.

Two vodkas. Two levels of refinement.

LEVEL 34 — YOUR EVERYDAY UPGRADE.

Purity Signature 34 Edition Vodka

Made from organic malted barley and wheat, with the heart copper surface distilled up to 34 times, Signature 34 delivers exceptional smoothness while keeping the character and flavor that makes vodka worth tasting.

Vodka Soda? Absolutely. Espresso Martini? Please. Bloody Mary? Make it spicy. Tuesday night? Even better

Super-premium quality at a premium price.

Your everyday vodka just went up a level.

DISCOVER LEVEL 34 →

LEVEL 51 — TAKE IT UP A LEVEL.

Connoisseur 51 Reserve Vodka

This is where our obsession gets slightly unreasonable. The heart of Connoisseur is copper surface distilled 51 times, creating extraordinary smoothness, texture, character and complexity.

Make a beautiful Martini.
Pour it over a large piece of ice.
Open it when your favorite people come over.
Or don’t wait for anyone.

You’re worth it, remember?

Luxury quality without the luxury price.

DISCOVER LEVEL 51 →

So whats your level tonight?

Some nights are 34. Some nights deserve 51.

START WITH BETTER VODKA. THEN ADD FLAVOR.

Purity Citron 34 Vodka

Because flavor deserves a better foundation.

Anyone can add flavor to vodka.

We thought the vodka should be worth drinking first.

Our flavored vodkas start with Purity quality and build bold, expressive flavor on top.

Pour long. Shake. Add soda. Add ice.

Enjoy.

DISCOVER PURITY CITRON →
DISCOVER MEDITEREEAN CITRUS SPRITZ →

Before the Botanicals, there’s the spirit.‍ ‍

Most gin stories start with the botanicals.

Ours starts one step earlier.

With the spirit.

Our gin foundation is copper surface distilled up to 34 times before we add the botanicals.

Because botanicals can add flavor.

They can’t fix a rough foundation.

[ DISCOVER PURITY GIN → ]

MAKE IT A PURITY MOMENT.

The bottle is just the beginning.

START WITH A COCKTAIL.
Welcome your guests with Purity. The evening has officially started.

VODKA + CAVIAR.
Ice-cold Purity. Good caviar. Small glasses. Nothing else required.

THE ESPRESSO MARTINI INTERMISSION.
Between main course and dessert. Coffee, cocktail and a very good reason to stay at the table.

END AT LEVEL 51.
Dinner finished? Pour Connoisseur 51 over ice or make one final Martini.

The good bottle doesn’t need to wait for a special occasion.

You opening it is the occasion.