How Purity Vodka and Purity Gin are made, what makes them distinctive, and why smoothness is about far more than simply removing flavor. Because vodka is not just vodka when character and smoothness can exist together.
No. Vodkas can differ significantly in ingredients, production methods, blending, water, texture and flavor. Purity is created in pursuit of exceptional smoothness without sacrificing character.
Alcohol naturally creates warmth, but the overall sensation of a vodka also depends on its composition, production, balance and texture. Purity is crafted to feel remarkably smooth and composed.
At the center of Purity is our signature heart spirit, shaped through extended copper surface contact and then carefully blended with column-distilled wheat spirit and Purity water. The result is the balance, character and smoothness that define Purity.
They represent the copper architecture through which our signature heart spirit is created. Vodka 34 Signature Edition uses 34 levels of copper over approximately 12 hours, while Vodka 51 Connoisseur Reserve extends the process to 51 levels over approximately 20 hours. The numbers are not the destination. They represent the journey.
No. 34 and 51 are not distillation counts. They describe the heart spirit's extended copper surface contact across 34 or 51 levels of copper over time.
It is our approach to creating extensive interaction between spirit and copper during distillation, giving our signature heart spirit prolonged copper surface contact.
Copper is an important part of our distillation process. Extended copper contact helps us refine the heart spirit and develop the character and smoothness we are looking for.
Our current Purity organic vodka expressions are made using certified organic ingredients. Always refer to the individual bottle for the specific product certification.
Purity's smoothness is built through our spirit-making and blending process rather than being positioned around additives.
Filtration can influence a spirit, but our approach to smoothness is built around the complete process: ingredients, the signature heart spirit, extended copper surface contact, blending and water.
The heart spirit is Purity's distinctive, expressive spirit component, crafted from wheat and malted barley and used to bring character to the finished blend.
Distillers separate different portions of the distillate and select the desired spirit according to the character and quality they are seeking.
Purity has its roots in Sweden, where its distinctive spirit-making philosophy was developed.
Our signature heart spirit is crafted from wheat and malted barley.
Different grains contribute different characteristics. Wheat and malted barley help give our signature heart spirit its distinctive flavor and personality.
For us, smoothness is more than the absence of harshness. It is texture, balance and a spirit that feels composed and effortless on the palate.
Absolutely. That is central to the Purity philosophy: smoothness with character, flavor and personality.
Vodka is a high-strength spirit, so warmth is expected. Over time, many people have also come to associate vodka with a sharper drinking experience. Purity was created to offer a different expectation of smoothness.
Balanced, expressive and remarkably smooth, with enough character to make the experience interesting.
Purity is refined and balanced, but we do not believe exceptional vodka needs to be completely characterless.
Yes. Both Vodka 34 Signature Edition and Vodka 51 Connoisseur Reserve are designed to be enjoyable on their own as well as in cocktails.
Yes. Its smooth, balanced character gives bartenders a versatile foundation and allows other ingredients to express themselves clearly.
A balanced base spirit gives citrus, fruit, botanicals and subtle flavors more room to blossom.
Our signature heart spirit, extended copper surface contact, careful blending, Purity water and our pursuit of smoothness without sacrificing character.
Yes. Purity is a premium spirit built around craftsmanship, distinctive character, smoothness and exceptional value.
No. A bigger number alone does not define quality. For Purity, what matters is how spirit, copper, time, ingredients and blending work together.
A spirit can become increasingly neutral depending on how it is produced and treated. Our philosophy is to achieve refinement while preserving personality.
Because it brings distinctive character and personality to the finished vodka, even though it represents only part of the complete blend.
Distillation normally removes gluten proteins from distilled spirits made from grains such as wheat and barley. If you have specific medical requirements, please follow the product labeling and appropriate dietary guidance.
Soft, balanced and refined, with an emphasis on a smooth texture rather than simply neutrality.
No. Smoothness and alcohol strength are different things. A high-strength spirit can still be balanced and smooth.
No. Alcohol warmth is not a measure of quality.
Our core vodkas are designed around balance and character rather than sweetness.
Purity uses carefully balanced water as an important part of creating the final texture and character of the vodka.
Water influences alcohol strength, texture, mouthfeel and overall balance, making it an important part of the final blend.
Vodka 34 Signature Edition and Vodka 51 Connoisseur Reserve are unflavored. Citron 34 Vodka and Mediterranean Citrus Spritz 34 Flavored Vodka are our flavored expressions.
Purity is made with a strong emphasis on craftsmanship, precision, blending and sensory judgment.
Our core vodka expressions are not aged spirits.
Purity Gin begins with the same philosophy that shapes our vodka: a smooth, balanced spirit foundation combined with expressive botanicals.
Our organic gin expressions use certified organic ingredients. Check the individual bottle for the specific product certification.
Smoothness is a central part of our approach to gin, alongside botanical character and balance.
Because botanicals do not exist in isolation. A smooth, balanced foundation gives them room to express their individual character.
Juniper remains an important foundation, while the exact botanical expression differs across Nordic London Dry, Old Tom and Navy Strength.
Yes. Its balance and botanical character work particularly well in cocktails where the spirit remains highly visible.
Yes. Smoothness does not have to mean less character. Purity Gin is designed to combine both.
Water, our spirit and natural botanicals. Gin 34 Old Tom also includes a touch of sugar, as the Old Tom style traditionally does. Full ingredients for each gin are listed on its nutritional information page.
For us: botanical character, balance, structure, smoothness and a spirit foundation that allows the botanicals to express themselves.
Copper can play an important role during distillation and spirit refinement. At Purity, it forms part of our broader philosophy of precision and smoothness.
Yes. Time is fundamental to our signature heart spirit: approximately 12 hours of copper contact for 34 and approximately 20 hours for 51.
Understanding how ingredients, distillation, copper, time, blending and water work together, and using human judgment to bring them into balance.
Because some aspects of spirit making cannot simply be accelerated without changing the process. Our extended copper surface contact deliberately gives the heart spirit time.
It can be, but it does not have to be. Chilling changes texture and aroma, so we encourage you to enjoy Purity at the temperature and in the serve you prefer.
Yes. Vodka 51 Connoisseur Reserve in particular has the depth and character to stand beautifully on its own.
Yes. Purity works beautifully in simple pairings and dining rituals, including caviar, oysters and carefully considered cocktail serves.
Because unexpected smoothness can create a spontaneous reaction. That genuine smile is the simplest expression of the experience we want Purity to create.
That all vodka tastes and feels the same.
Balance, texture, character, smoothness and a drinking experience you genuinely enjoy.
No. Purity is for anyone who appreciates a smoother, more characterful drinking experience.
Consistency is a central goal of production and blending, with each batch evaluated to deliver the intended Purity character.
Our spirits are created by our production and blending team, led by Master Blender Mathias Tonnesson and Master Distiller Stefan Magnusson.
We continuously work toward more responsible production and operations, including sustainability initiatives at the distillery. We prefer specific, verifiable actions over broad environmental claims.
Create remarkable smoothness without sacrificing character. We bring together grain, copper, time, blending and water in pursuit of Effortless Smoothness in Vodka 34 Signature Edition and True Smoothness in Vodka 51 Connoisseur Reserve.
For people who care about what they drink and, just as importantly, how the experience makes them feel.
Surprised by the smoothness. Delighted by the experience. And, hopefully, smiling.
The Smile Says Everything.